Sanlorenzo makes London debut with Mayfair showroom

Sanlorenzo Yachts UK has announced plans to open a new showroom on Park Lane in Mayfair, London, in early 2026. 

The move will be the shipyard’s first permanent presence in central London.

“The opening of our London showroom marks a natural progression in our business growth strategy,” says Nick Hatfield, managing director of Sanlorenzo Yachts UK.

“Reinforcing our commitment to our UK clientele, it places the brand firmly at the heart of one of the world’s most influential luxury hubs and allows prospective owners – and those new to yachting – to begin their Sanlorenzo journey without leaving the capital.”

In light of the new opening, the group has already taken steps to bolster its team, with the recent appointment of Geraint Skuse as sales broker. It will complement Sanlorenzo UK’s existing facility in Swanwick, Southampton, and reflects the firm’s continued confidence and presence in the UK market. 

The new Park Lane showroom will function as a client hub, offering a setting for consultations, design reviews, and guidance on ownership, build, and charter options.

“Charter remains a vital part of our strategy, providing a gateway for those new to yachting. Discerning individuals are moving away from conventional luxury travel and seeking experiences entirely on their own terms. 

“Through Sanlorenzo’s charter fleet, clients can enjoy personalised itineraries, exceptional service, and complete privacy – offering an authentic introduction to the brand and, for many, the first step towards ownership,” adds Hatfield.